NBA 2K23 released this week across all major platforms

With the release of NBA 2K23, players have taken social media to talk regarding 2K Sports' new bizarre advertisement placement Jake is from State Farm NBA 2K23 MT. 2K Sports', annual basketball simulator, NBA 2K23 released this week across all major platforms. Like previous installments in the series.

2K23 includes a huge open-world online hub known as The City that lets players explore various quests, purchase in shops, and train. Instead of discussing the latest features in the game fans have used social media to converse about their discovery of the latest bizarre advertising spot for NBA 2K23, a cameo of insurance avatar Jake in the game by State Farm.

It is the NBA 2K series is known for its ability to let fans build their own basketball legends using MyCareer mode. It starts from the bottom of the ladder as amateurs, and lets them make their climb to the top of the NBA by fulfilling missions and solving quests.

Returning in NBA 2k23, MyCareer mode lets players explore an online hub , where they can carry their unique avatar on a journey through basketball beyond the court and into an open-world metropolis to be the next NBA star.

In the course of their journey players will also be able to explore stores and modify their avatars, which, like each other NBA 2K title is riddled with microtransactions. As the best cosmetics can only be purchased.

As reported by Kotaku the players have begun to find an in-game advertisement in the form of State Farm insurance Buy 2K MT. NBA 2K23's storefront located in The City has received an entirely new area dedicated exclusively to State Farm as well as a quest on MyCareer will see the player asked to speak to the company's mascot, Jake.